Rockville, Md. (June 25, 2017) – Choice Hotels International, Inc. (NYSE: CHH), one of the world’s leading hotel companies, named Williams Investment Company, owner of three Choice Hotels properties, the recipient of the 2017 Premier Hotelier award.
This elite distinction is presented to a Choice Hotels franchisee for providing outstanding service to guests. Additionally, awardees are recognized for excellent property performance, commitment to the guest experience and their overall success.
“This award recognizes best-in-class franchisees who embody the very essence of what we stand for as a company and an industry,” said Pat Pacious, president and COO of Choice Hotels. “We are so impressed with the Williams Investment Company — their hotel operations, staff and approach to always anticipating guest needs by keeping an eye to the future. As a result, that dedication is regularly noticed by guests.”
Williams Investment Company is a family business that began in 1963 in southern Georgia, where it is still headquartered today. The company owns and operates 16 hotels throughout the state, including three highly rated Comfort brand properties, one of which has achieved Choice Hotels Gold status. Gold award-winning hotels rank within the top 10 percent of their respective brand.
“We believe the support we have received from Choice Hotels helped to bring us where we are today,” said Paul McNeal, director of operations for Williams Investment Company. “The proven Choice Hotels brands and tools — such as Choice’s revenue management program, property management system and the award-winning Choice Privileges loyalty rewards program – combined with our dedicated team enable us to bring a winning combination to our guests every day.”